Eye On Growth is a strategic consulting and coaching service tailored specifically for optometrists and eye care professionals. It helps practices increase profitability, add specialties, streamline operations, and reclaim valuable time by providing customized business growth strategies.
EOG offers comprehensive services including:

Specialty Service Integration (e.g. myopia management, dry eye therapy)

Business Strategy Development (e.g. operational clarity, financial alignment)

Marketing and Team Alignment (e.g. communication systems, team training)
Practices that work with EOG typically see increased revenue, better team alignment, enhanced service integration, and greater clarity in business strategy. EOG has helped numerous practices and brings 24+ years of practice ownership experience.
EOG’s approach is grounded in real-world optometry experience, certified coaching methodologies (like Business Made Simple), and a structured three-step path to practice transformation: assessment, strategy implementation, and ongoing growth.
OD Accelerator Programs are designed for rapid implementation of high-impact services like Myopia Management and Dry Eye Therapy.

OD Optimizer Programs offer in-depth frameworks around marketing, leadership, messaging, and operational systems.
Absolutely. EOG’s frameworks are scalable and especially impactful for smaller or independent practices that need structured growth, time management support, or clearer internal communication systems.
You begin by booking a free consultation through the website. This is followed by a comprehensive practice assessment, custom strategy implementation, and ongoing support for refinement and growth.
No. The program is designed to be modular and phased. You can start with the most pressing needs—whether that’s marketing, operations, or clinical service integration—and build from there.

Frequently Asked Questions

Unlock the Secrets to Optometry Practice Success

Free E-book: 5 Strategies to Double Your
Practice Revenue

You’re the Visionary. 
We’re Your Growth Catalyst.

Unlock Your Practice’s Full Potential with Expert Guidance

You’ve built a strong foundation in your optometry practice—now it’s time to elevate it. At Eye On Growth, we help optometrists overcome modern challenges with tailored strategies that align with your goals and culture. From adding specialty services to optimizing operations and team performance, we partner with you to grow a thriving, profitable practice with greater freedom and balance.

Business Strategy Development

Build a stronger practice with tailored strategies that improve efficiency, financial performance, and long-term growth.

Operational efficiency

Financial Management

Growth Planning

Specialty Service Integration

Expand your services with high-demand offerings to boost care and profitability

Myopia Management

Ortho-k

Dry Eye Treatment

Vision Therapy

Sports Vision

Aesthetics

Marketing And
Team Alignment

Create a consistent, compelling presence across your practice by aligning your vision, messaging, and team culture.

Brand development

Marketing strategy

Leadership Training

Book a Consultation

STEP 1

Comprehensive Practice Assessment

We conduct a thorough evaluation of your current operations, financials, and service offerings. Our team analyzes your practice’s strengths, weaknesses, and untapped opportunities, providing you with a clear picture of where you stand and w here you can go

STEP 2

Customized Strategy Implementation

Based on our assessment, we develop and help you implement tailored strategies. This includes integrating high-value specialty services, optimizing your operations, and enhancing your marketing efforts. We work closely with you to ensure smooth adoption of new processes and services.

STEP 3

Ongoing Growth and Refinement

Success is not a destination, but a journey. We provide continuous support and guidance, helping you refine your strategies, adapt to market changes, and capitalize on new opportunities. Regular check-ins and performance reviews ensure your practice stays on the path of sustainable growth.

Your Path to a Thriving Practice

Transform Your Practice in Three Strategic Steps

Proven Results for Optometry Practices

Business Made Simple Certified Coach

Our lead consultant holds the prestigious Business Made Simple Certification, demonstrating expertise in proven business frameworks and strategies tailored for healthcare practices. This certification ensures we bring cutting-edge business acumen to your optometry practice.

24 Years of Practice Ownership Experience

With over two decades of hands-on experience in owning and managing successful optometry practices, our team brings real-world insights and practical solutions to every consultation. We’ve navigated the challenges you face and can guide you to success based on our extensive industry experience.